SM Entertainment Has A Secret Way Of Celebrating Their Idols’ Birthdays

SM Entertainment celebrates their idols’ birthdays in a fun and interactive way that fans can see at the SM COEX Artium.

Photo: mi_pmxxx

The COEX Artium is well-known among fans for arranging their chairs to spell out cute phrases to celebrate celebrity birthdays and other achievements.

Photo: ARTIUM_CHAIRS

The chairs are often arranged to write out short and cute messages that fans of that idol or group will be familiar with.

 

Photo: sm_gae_zzang

For example, they spelled out 토끼완댜, which is a way to cutely write “Bunny Prince” for EXO Suho’s birthday.

Photo: ARTIUM_CHAIRS

It’s a cute way of honoring their artists in a way only fans would notice.

Photo: ti_ah9mon
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