Girls' Generation's Jessica chosen as new model for Banila Co.
Girls' Generation's Jessica has been selected as the new face for cosmetic brand, Banila Co. It was revealed that cosmetic brand chose her to be their new model because of her chic and youthful "ice princess" image.
Jessica participated in the photoshoot last September 20th and will be featured in their new campaign this October. It was revealed that her refreshing charm caught the attention of the staff while the shoot was in progress.
It was stated that Jessica's confident and attractive charm fitted well with the brand's contemporary make-up and that her global popularity is expected to boost their products' sales. She will be promoting Banila Co. in South Korea and China.