G-Dragon delays comeback + YG speaks out on new MV regulations
Recently, the Korea Media Board implemented a new set of rules regarding pre-screening of new music videos and regulation of content. As a result, G-Dragon's comeback has been delayed, voiding the previous announcement of an August 18th release date, which also happens to be G-Dragon's birthday.
YG Entertainment's CEO, Yang Hyunsuk, explained that because of the new screening and classification system, they were forced to push back the promotion schedule for G-Dragon's comeback. He explained, "We planned to promote G-Dragon's comeback with multiple teasers to allow his concept to carry out fully, but with these new regulations, our plans have been disrupted." He further commented that in order to avoid any future complaints on the comeback schedule, they would need more time to perfect the material and ensure that plans are carried out smoothly.
He continued, "Many K-pop singers have released music videos where they have had to make changes to the video or their choreography. However, it is uncertain whether or not these new changes will allow the public to be more content with comebacks and promotions."
According to the new rules, starting on August 18th, all music video and teaser videos produced by any entertainment company must be screened by the Korean Media Rating Board before they can be uploaded to Youtube or similar sites. The board will spend seven to ten days evaluating material before reaching a conclusion, but they cannot exceed 14 days. The evaluation committee is made up of seven members who are supposed to represent the different audience types in Korea. If a video is discovered to be uploaded without prior screening, the uploader or company may be responsible to pay fines up to USD 17,000 and even sentenced to 2 years of probation. The board stated that the new policy was put into effect in order to protect the youth.
CEO Yang Hyunsuk commented on the new policy, stating, "I don't understand why they came up with a policy that creates more stress for the artists and producers. Public broadcasts reach a wide range of audiences, so I can understand the already in place system regarding music videos on the television. However, when it comes to the internet, people are able to choose what they watch, so implementing this pre-screening policy for music videos and teasers is just ridiculous. This move is creating an obstacle for K-pop's global increase in popularity, and an urgent debate should take place regarding the new policy."
Meanwhile, YG Entertainment recently announced that they have already finished filming a music video for one of G-Dragon's upcoming tracks. No further details were given regarding the concept or promotion format.
Source: Star News (1 and 2)