Girls' Generation's Jessica becomes the new endorsement model for Hyundai
After having recently been selected as the endorsement model for the cosmetics brand Banila Co., Girls' Generation member Jessica has received yet another endorsement deal, this time with the car brand Hyundai. Jessica's deal with Hyundai will mark the first time that any Girls' Generation member is endorsing a car brand.
Shedding her ice princess image, Jessica showed a more cute side in her endorsement photos as she is shown hiding playfully behind a car. The car for which she is advertising is the Hyundai PYL (Premium Younique Lifestyle) i30.
Upon seeing the endorsement photos, many netizens left comments such as, "This is such an adorable photo shoot" and "Maybe the future trend for car endorsements will be to utilize girl group members."
What do you think of Jessica in her new endorsement photos?
Source: Korean JoongAng Daily