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NU'EST gets caught up in controversy over misunderstood lyrics

Submitted: Mar 20 2012 12:30 AM by Yaejin

Pledis Entertainment's boy group NU'EST made their way onto the Korean music scene with their debut performance on the March 15th episode of M! Countdown, but have already been swept up into controversy over some misunderstood lyrics in their debut song "Face."

In the chorus of their title track, the Korean equivalent of "Sssh" which is a term used in English to mean "be quiet," was misunderstood for being a curse word instead, sparking interest of netizens.

A Pledis Entertainment representative stated that "'쉿' is simply the Korean equivalent for the English term "Ssh" and not a curse word that people suspect it to be."

The representative then went on to say, "It would be impossible to use such a curse word in the lyrics and be able to release it. There are no issues with the lyrics."

NU'EST is currently promoting on Korean music programs with their debut single "Face." What do you think of the controversy surrounding the lyrics?

Credits: Sports Chosun




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  • lCandyGirl89l 46 Points

    that is a lie. even when they posted the eng trans on their channel. they put the word shit. not ssh. only in the korean version it said ssh.

    19 March 2012 - 04:39 PM

    • Yaejin 187 Points

      In which case, it should be interesting what will happen to Face now considering they've wrote that on the official channel then denied it xD

      19 March 2012 - 04:48 PM

    • Yaejin 187 Points

      I know OTL I don't know if they will get away with this sneakily or not seeing as they displayed the English translation as that.

      20 March 2012 - 02:50 AM

  • Miyako 33 Points

    /\ exactly.

    19 March 2012 - 04:47 PM

  • JaeHyung 0 Points

    On the song Face, when it's in romaji, it's spelled as swit, not shit. People must've misunderstood cuz when JR sang with the word 'ssh', he pronunced it like literally ''shit''. I think it's just a misunderstanding of people, the truth really depends on who wrote the song in Pledis Ent.

    26 April 2012 - 04:11 PM

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