The two biggest Korean entertainment company CEOs reveal what they look for in an artist.
Park Jin Young, of JYP Entertainment, stated that being bright and healthy was the most important thing he saw in prospective artists.
“No matter how good someone is at singing and dancing, if they are not bright and healthy people I can’t bring my self to produce them. I don’t know why I would want to help achieve such people’s dreams. Making money is important but I want that process to be happy.
If someone is lacking in either skill or character I help them as much as I can but my real dream is to grow people who have both.”
— Park Jin Young
In contrast, YG Entertainment’s Yang Hyun Suk said basically the opposite of Park Jin Young.
“Park Jin Young prioritizes people’s kindness but i’m the opposite. If I were to put priorities it would be talent, work ethic and then kindness. Having worked as a producer for 20 years I have developed an eye much like some one who can tell a female chick from a male one in a second.
When it comes to picking out future stars I have developed such an eye.”
— Yang Hyun Suk
It seems like the two CEOs have quite different expectations from their future stars, but seeing as their companies house some of the biggest celebrities in the industry, it’s safe to say that their philosophies are both very effective in their own way.
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