1theK introduced their new YouTube channel, LOEN TREE which exclusively features artists IU, Sunny Hill, History, Ra.D, and Yoon Hyun-sang.
Formerly known as LOEN, 1thek gives audience a sneak peak of what they should be anticipating from the new channel, LOEN TREE. As a distributor and producer of many albums and music videos, 1thek has decided to separate their artists, forming a new YouTube channel which exclusively features their videos.
In the announcement video, 1thek presents their five artists, IU, Sunny Hill, History, Ra.D, and Yoon Hyun-sang. Successfully gaining many viewers, 1theK is determined to notify all of their users about their new channel.
LOEN Entertainment, a branch under 1theK, recently released the full audio of IU’s newest song, “Knee.” Recently during the 2014 MAMA awards, IU was also presented with the awards for Best Female Artist and Most Popular Vocalist.