f(x)’s Krystal and Beenzino couple up in the latest CF for “Etude House”

f(x)’s Krystal and rapper Beenzino are a charming couple for Spring for Etude House‘s latest advertisement campaign. 

Cosmetic brand Etude House released a minute length CF earlier this week featuring Beenzino, who is a fresh face to the brand.

The video begins with Beenzino sitting down at a cafe trying to write new lyrics. As he is scribbling away and has a case of writer’s block, Beenzino spots Krystal walking in the distance with some of her friends. Suddenly Beenzino feels inspired and breaks out into rap. The lyrics dedicated towards her says that, “Why are you so beautiful? Is it because of your skin tone? What is your secret? Is it Pearl?”

The lyrics are perfectly suited for Krystal’s beautiful, clear skin and as promotes the brand’s latest power line, Pearl Any Cushion. 

The current celebrity face of Etude House is f(x)’s Krystal and Sulli, but there have been many other idols prior to this pair. Some of the previous company models include SHINee, Sandara Park, Park Shin Hye and Lee Min Ho.

Etude House is a popular Korean cosmetic brand that promotes the idea that everyone was born a royalty and deserve to live a bright and happy lifestyle.

Watch the CF down below!