HIGH4 drops dramatic “Day by Day” MV

On January 5th, boy group HIGH4 has officially released the full music video for their comeback track titled “Day by Day.”

Following the release of a music video teaser and jacket photo image, the boys give fans a delight with the official music video’s release.

Although the NAP Entertainment group showed fans a bright and cheerful image in 2014, 2015 marks a change in concept as their track “Day by Day” tells emotions of separation and lost love.

“Day by Day” is a hip hop R&B track with lyrics that describes the impossibility of completing a daily routine after a breakup. The melodic line is simple, but the members of HIGH4 showcase their emotionally moving vocals and raps.

The lack of color in the music video adds to the heartbreaking tone of the track, drawing listeners into the sad breakup tale. The steady rap simultaneously emphasizes the strength of the man’s love and the weakness of his now broken heart. The harmonies are accompanied by the abstract concept of the various inanimate objects, mirroring the confusion and lost feelings of the tune.

Check out the music video here:

2014 International Hallyu Awards (2014IHA)
Vote for HIGH4 at the 2014 International Hallyu Awards for Best Collaboration Track (Not Spring, Love, or Cherry Blossoms with IU) and Best New Artist!