BTS‘s new advert for a controversial partnership has sparked a wave of criticism.
BTS’s recent activity with Google Gemini has come under major backlash due to the promotion of AI.
BTS’s Latest Brand Activity Sparks Major Controversy And Backlash
Recently, the actual advertisement featuring the BTS members was released and shared online by fans.
GOOGLE GEMINI X BTS pic.twitter.com/A0X2dFPNfR
— hope⁷ (@winnttaebear) August 10, 2026
In the comments, netizens continued to criticize the collaboration and the advert, sharing that they were against AI.
if a cool ad is enough to get you guys to overlook that the product they are advertising is on track to destroy the planet, then i don't even know what to tell you. no, it is not useful. no, google gemini can't and won't be used for good. i hate this. #ARMYAgainstAI https://t.co/nLECMlbew3
— carol⁷⊙⊝⊜💜 (@S0PE_mp3) August 11, 2026
simplesmente pic.twitter.com/j2H6IGk45i https://t.co/37aweAPm1A
— vivi (@safettyzone) August 11, 2026
ive got oomfs on the tl supporting this shit… drop me baby just drop me #armysagainstai https://t.co/Vx1pKqiZPp
— 𑣲𝗍𝗐𝖾𝖾/𝖻𝗂𝗋𝖽𝗂𝖾⁷ SAW N.O. (@icantbehereatm) August 11, 2026
TBH im not sure why some of you are surprised considering half the members have admitted to using ai 😮💨 it is what it is, im gonna do my part in not using ai. They aren't perfect no but I do wanna know why🤔 https://t.co/vplTIapMuv
— Mookive⁷ is SEEING BTS IN LA & SYDNEY (@J00n_is_Life) August 11, 2026
yall have go to stop with ai wtf https://t.co/LuIj5eXs2H
— sticky icky icky (@bigbuffnamjoon) August 11, 2026
fuck this shit #ArmysAgainstAi https://t.co/JwxfyhwJMN
— ari⁷ (@k_rkkvon) August 11, 2026
booooo tomato tomato lmao lame https://t.co/YQOA8WsMDs
— 𝕞𝕒𝕕𝕤! (@madsfeatsuga) August 11, 2026
