BTS Sweeps Yet Another Award Into the Bag … This Time For Creating A Positive Influence On The World
It seems as if BTS is sweeping up every single award there is available. On the 22nd of June, the band received the award for UNICEF‘s Inspire Awards “Integrated Campaigns and Events” category. BTS, together with BigHit Entertainment, have been campaigning for UNICEF under their “LOVE MYSELF” campaign.
The UNICEF Inspire Awards considers various global campaigns that give inspiration and motivation to people around the world under 18 different categories, with one winner per category. A total of a hundred campaigns were nominated from 50 different countries, and put to an internal vote by UNICEF staff. The “LOVE MYSELF” campaign drew majority of votes to win their category of “Integrated Campaigns and Events“. The category in particular, considers a variety of factors including children’s rights, fund raising and promotion, to pick the one with the largest influence.
For those that do not know about the “LOVE YOURSELF” campaign, the boys of BTS have been allowing a UNICEF booth that promotes being against child and youth violence, to be set up at their stops on their 2019 world tour, carrying the message of loving oneself and knowing one’s value.
The secretary general of UNICEF Korea, Lee Ki Cheol has said that, “Loving oneself can result in starting to love others. I think this message from BTS is causing a positive change in the world globally. I think this award is the result of BTS’ good influence on bringing courage and comfort to children and teenagers around the world. I am very proud of this award as a Korean, and I would like to take this opportunity to express my deep appreciation to BTS and BigHit Entertainment, who have always supported UNICEF’s #ENDviolence campaign.”
