ENHYPEN’s Dramatic Identity “Rebrand” Ahead Of Comeback Incites Major Fury
ENHYPEN‘s dramatic rebranding teaser has sparked major fury among fans ahead of their comeback.
ENHYPEN are set for a comeback and posted a new “Mood Teaser,” seemingly teasing that the members had renewed their contracts…
ENHYPEN (엔하이픈) Brand Renewal Mood Teaser 1
(https://t.co/RO4mF4VG4Y) #ENHYPEN #엔하이픈— BELIFT LAB (@BELIFTLAB) June 23, 2026
It also showcased a major rebranding with the video, as, after entering the password “ENHYPEN,” the logo seemingly changed with the hyphen removed.
While some saw the symbolic reasoning, it mainly sparked fury and backlash towards BELIFT LAB. Some just didn’t like the changes, while others specifically hit back at the feelings towards removing the important hyphen, which has been part of ENHYPEN’s history and identity for so long, meaning a lot to the fans.
https://t.co/82WOYPeBy1 pic.twitter.com/bxFrcRd9YW
— cherry (@everhypens) June 23, 2026
they wiped away six years of memories and connection like it meant nothing, when will you realize that to belift, money matters more than emotions, loyalty or the bonds people build? pic.twitter.com/m9OCU6dlDc https://t.co/lTBTIguoOA
— °‧ 𓆝 𓆟 𓆞·｡ (@_forEVERgene) June 23, 2026
rebranding the entire group and removing the HYPHEN, the part that CONNECTS the members, is just pure disrespect to enhypen and what they’ve built together. pic.twitter.com/1vGB8y0Dhq
— mae ♡ (@lucifates) June 23, 2026
what the fuck is this i’m so mad https://t.co/IH6LS0jEoH
— 🧚♀️🍙 ENHYPEN IS 7. (@nikigiri) June 23, 2026
Don't fix what isn't broken https://t.co/YiGrt7VJmP
— laurEn- 𓆩♡𓆪 (ia) (@Enpath1009) June 23, 2026
