HYBE‘s recent announcement regarding BTS has come under major backlash from netizens.
Amid their overseas schedules, BTS were spotted wearing wind breakers.
BTS recently announced they were dropping the jackets for merchandise.
[공지] BTS ‘SWIM’ Merch. 출시 예정 안내
🔗 https://t.co/xJcbjESsNt#방탄소년단 #BTS
— HYBE MERCH (@HYBE_MERCH) May 19, 2026
The merch drop announcement sparked backlash as fans shared that it had been given out for free before, but now, HYBE was trying to take advantage of fans to get more money.
똥플루언서들에겐 무료로 뿌린 바람막이
돈 주고 팔겟다는 것도 황당하고
더워 뒤지겟는데 지금 바람막이를 출시하겟다 하는 것도..
걍 “가라” https://t.co/1w5WJtaRvR— 단.ᐟ (@kingtan_O) May 19, 2026
They handed out those windbreakers for free to influencer nobodies,
and now they expect people to pay for them? Ridiculous.
And releasing windbreakers now, when it’s hot as hell outside…
Just… get lost.
개나소나 다 뿌리고 팬들이 그렇게 팔아달라고할때 모른척하더니
더워 뒤지겠는 날씨에 이제서야 바막ㅋㅋㅋ
안살껀데 안살껀뒈 난 캘빈살건데에에에에에 https://t.co/FcdwNHAXPm pic.twitter.com/EpcFPQroEr— 췌케!.97🥴 (@haiba0901) May 19, 2026
They gave them out to literally everyone, and when fans kept begging them to sell them, they ignored us.
Now that the weather’s hot as hell, now they release the windbreaker? LOL
I’m not buying it anyway. Nope. I’m buying Calvin [Klein] instead.
바람솔솔 불땐 사촌의팔촌한테까지 싹 다 돌려놓고
이제 쪄죽는날씨되니깐 빠순이들한테 팔려고하네
걍 가시게 https://t.co/8jjDNngjgx— 가미🧘♀️🧘♀️ (@gaammiiiii) May 19, 2026
When there was actually a cool breeze blowing, they handed them out to every random person imaginable,
and now that the weather’s hot enough to roast people alive, they’re trying to sell them to fangirls.
Just leave already.
In particular, a lot of the criticism was linked to the youngest member, Jungkook, and his treatment.
Calvin Klein recently announced their new collaboration range with the idol.
a cinematic collaboration that evokes the freedom of the open road. a first of its kind, designed by Jung Kook.
available from May 19th, 6pm EDT online.
May 20th in select stores.sign up to receive exclusive updates: https://t.co/LZ9uUBHyIl pic.twitter.com/h2B5U0SRMl
— calvinklein (@CalvinKlein) May 18, 2026
Netizens thought that the announcement of the merch drop just after the Calvin Klein announcement was HYBE trying to sabotage Jungkook.
someone in that hybe building really has it out for jungkook cause there’s no way this is a coincidence. releasing swim merch right in time when jungkook’s ck collection comes out… https://t.co/2BepRNea4C pic.twitter.com/NzoMLzQmc7
— 👾 (@sarcaesthetics) May 19, 2026
Everyone’s asking why this jacket is dropping now instead of 2 months ago. They really timed it with JK's CKJK drop just because it's not on Weverse. HYBE's hatred for him is fr so transparent 😂🥴 https://t.co/7UhpEFvM1E
— never let goᶜᵏʲᵏ (@Iamredii1) May 19, 2026
This company is soooo funny… even enemies know how to keep things professional when business is involved… but this company, my God, they don’t even try to hide it… At least make it less obvious🤦♀️….#CKJK https://t.co/JOx0NSkIVg
— linah🍁🍁 (@linah_45) May 19, 2026
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