KRAFT Peanut Butter Tweets Special Message At BTS In Korean
KRAFT Peanut Butter sent a special shoutout to BTS and their fans for using ARMY’s social media presence to help The Hospital for Sick Children‘s fundraising campaign!
KRAFT Peanut Butter started a social media campaign in collaboration with ReThink and The Colony Project hoping to raise money to help children with illnesses.
Let’s go, Canada. From now until June 4, join us in collecting 100,000 bear hugs in support of SickKids. Learn more at https://t.co/RiCsbSzV7L. #KraftBearHugs pic.twitter.com/O1oLotpZXj
— KRAFT Peanut Butter (@KraftPB) May 31, 2018
For every use of the hashtag #KraftBearHugs on social media, KRAFT agreed to donate $1 in support of food allergy and anaphylaxis research, for up to $100,000. They also pledged to donate an additional $50,000 for every million shares.
ARMY decided to get involved. BTS Fans from all over the world showed their support for the campaign by tweeting #KraftBearHugs.
ARMY is here to help!@BTS_twt #KraftBearHugs pic.twitter.com/F4zuYNoMgU
— Arel (@Arelh) May 31, 2018
Within 24 hours, #KraftBearHugs was mentioned over 1 million times.
Did you reach 100K yet? Our fanbase said we reached it already. We only took 1 day to raise 1 million for Star Wars donation so this 100K should take less than a day 😊. -BTS ARMY-#PremiosMTVMiaw @BTS_twt #MTVLAKPOPBTS #MTVLAFANARMYBTS #KraftBearHugs
— BB (@tulip_bb) May 31, 2018
In response to the major boost received from ARMY, KRAFT sent out a tweet to BTS and their fans, thanking them in Korean!
@BTS_twt 당신의 팬들이 SickKids 와 #KraftBearHugs를 서포트 해준것에 감사드립니다. 모금되어진 금액은 음식 알러지 리서치에 사용될겄입니다 – 우리는 이 문제가 당신에게 중요하다는것을 압니다. 저희에게 직접 메세지를 보내주세요, 당신을위한 스페셜 메세지가 있습니다.
— KRAFT Peanut Butter (@KraftPB) May 31, 2018
“Thanks to your fans for supporting SickKids and #KraftBearHugs. The amount raised will be used to research food allergies – we know that this problem is important to you. Send us a message directly, we have a special message for you.” — KRAFT
Because of BTS’s influence, KRAFT Peanut Butter even upped their initial offer, agreeing to donate another $50,000 if 2 million mentions are reached!
Wow, you really know how to spread the love. We can’t believe we’ve collected 1 million bear hugs. Let’s keep going! We’ll donate another $50,000 to SickKids if we reach 2 million. Help us get there with #KraftBearHugs pic.twitter.com/BsnbmJH948
— KRAFT Peanut Butter (@KraftPB) June 1, 2018
With fans like ARMY, it’s no wonder BTS won the Top Social Artist award 2 years in a row. BTS and ARMY, keep doing your thing!
