Tiffany & Co. CEO Brags To BTS’s Jimin About ARMYs

BTS‘s Jimin is already making a huge impact for luxe jewelry and specialty design house Tiffany & Co., and they know it.

Jimin attends as Tiffany & Co. Celebrates the reopening of NYC Flagship store. pic.twitter.com/k1yp69KgtE

— @21metgala (@21metgala) April 28, 2023

In March, Jimin was named the new House ambassador for Tiffany & Co., just a couple of months after his 2023 Paris Fashion Week debut, in which he made his first public appearance as Dior’s global ambassador.

Introducing our newest House ambassador, Jimin of BTS. The 21st century pop icon wears #TiffanyLock. #TiffanyAndCo #BTS #Jimin pic.twitter.com/VGxRMsOBR6

— Tiffany & Co. (@TiffanyAndCo) March 2, 2023

Previously, Jimin was awarded “top influencer” for this event, thanks to Lefty. Jimin’s Instagram posts for Dior created $17 million USD in EMV (earned media value, a metric used to determine the value of a social media post).

View this post on Instagram

A post shared by JIMIN (@j.m)

So, it should be no surprise that Jimin’s impact is reaching Tiffany & Co. now too.

View this post on Instagram

A post shared by JIMIN (@j.m)

Jimin is among the many celebrity guests and House ambassadors attending the grand re-opening of Tiffany & Co.’s historic flagship store, “The Landmark,” on Fifth Avenue in New York. For nearly four years, it has undergone renovations.

View this post on Instagram

A post shared by Tiffany & Co. (@tiffanyandco)

The festivities have been well underway. Tiffany & Co.’s CEO and President Anthony Ledru and EVP of product and communications Alexandre Arnault both participated in the ribbon-cutting ceremony along with Israili actress Gal Gadot.

View this post on Instagram

A post shared by Tiffany & Co. (@tiffanyandco)

Jimin arrived later, but knowing he would be there, ARMYs eagerly awaited his arrival. So, they have been patiently waiting at the entrance.

Everything is being set up for today's big Tiffany & Co. event at The Landmark!

So exciting to finally see Jimin! We are sure he'll be the main character of the event 🥰

TIFFANY GLOBAL AMBASSADOR JIMIN#JiminXTiffanyAndCo
JIMIN IS COMING pic.twitter.com/HVzxWiRokg

— JIMIN DATA ( slow ) (@PJM_data) April 27, 2023

American actor Dylan Sprouse, who arrived at the event earlier today with his girlfriend, Hungarian model Barbara Palvin, went viral for reassuring ARMYs. He walked by the crowd, saying, “Guys, don’t worry; Jimin is coming, okay?”

Actor Dylan Sprouse: “Jimin is coming, okay.” pic.twitter.com/LDrVJSeYaK

— army film club (@0613frames) April 27, 2023

It appears everyone in attendance was well aware of who everyone was really there to see because later, Tiffany & Co.’s CEO and President Anthony Ledru made a comment about the ARMY too.

It was certainly worth the wait for Jimin because he looked absolutely breathtaking when he arrived! We were all in awe of him. Jimin truly proved to be the main event.

jimin’s entrance 🤍#JiminXTiffanyAndCo pic.twitter.com/OKBKGyrSrG

— SJM (fan) (@stussyjimin) April 28, 2023

I CANT BREATHE YALL… PARK JIMIN??? pic.twitter.com/rVaDUcycRg

— gallery of j.m 🪞 (@pjmngallery) April 28, 2023

The moment we’ve all been waiting for #Jimin has arrived in #NYC for the opening of @tiffanyandco flagship store✨💎 https://t.co/w98YsUyRKp pic.twitter.com/PxUtcgr1jp

— ELLE Singapore (@elle_singapore) April 28, 2023

CEO and President Anthony Ledru recognized the star of the show. When he greeted the K-Pop idol, he bragged to Jimin about how ARMYs had been waiting outside.

Jimin was greeted by Anthony Ledru, President/CEO at Tiffany & Co. who quickly told him about the fans waiting for him 🥹

“You have a lot of fans waiting for you outside”

Everyone knows Jimin is the main event!#JiminxTiffanyLandmark#JiminXTiffanyAndCopic.twitter.com/RTOcikb8Wu

— JIMIN DATA ( slow ) (@PJM_data) April 28, 2023

If Ledru’s comment wasn’t sweet enough, Jimin’s proud yet sweet grin spoke so many loving words to ARMY!