Rowoon’s Latest “NSFW” Calvin Klein Photoshoot Has Netizens Cringing

As a brand known for producing undergarments, Calvin Klein has created some of the most iconic photo campaigns featuring celebrities.

In July 2025, Rowoon was named the ambassador for one of the brand’s latest campaigns and, of course, took part in the customary photoshoot. However, he was criticized over his physique at the time, despite praise for his previous campaign photos.

Rowoon’s Sexy Calvin Klein Underwear Shoot Met With Malicious Criticism About His Physique

On September 30, more images of Rowoon for Calvin Klein’s Winter 2025 collection were dropped, showing off items outside of briefs that were part of the line.

Of course, there were images that were much more revealing including some where he is wearing nothing but the briefs.

While Rowoon is handsome, many netizens were not impressed with the photoshoot and even expressed discomfort over the images. Rather than Rowoon’s visuals being the issue, for some the concept doesn’t seem to fit him.

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• “He’s got a good body, but honestly, it doesn’t seem like this is a plus for him at all…”
• “Ugh, I wish I could unsee this. This isn’t just ‘viewer discretion advised,’ why do I even have to see something like this?”
• “Ugh;;; This is uncomfortable, what is this?”
• I feel like a good underwear model is one where the exposure doesn’t stand out but the clothing does… but this feels like the complete opposite. The underwear doesn’t stand out, it just looks indecent.