“Like Selling Used Bathwater” — HYBE Group’s “Nasty *ss” Upcoming Brand Deal Sparks Boycott Plans

Fans feel its highly inappropriate.
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Kesha Bright
Kesha Bright

Due to their global popularity, KATSEYE have landed multiple deals with various brands. Most recently, the group has gained attention for their deal with GAP, going viral in the process.

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KASTEYE | GAP

Recently, the group were announced a new partnership with 5Gum, a chewing gum brand that has worked with celebrities before in the past. However, this collaboration has stood out for a few reasons.

First, 5Gum x KATSEYE Senses Collection appears to be highly limited due to the inclusions, the first of which is a UV-activated glass marble made to match the colors of a specific member’s eyes.

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Next, the packs will also include a gum wrapper with a kiss mark from the member, along with a room spray that each member supposedly sang into to collect the “scent” of their breath.

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| 5GUM
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| 5GUM

While some of these items may be exaggerated, many people believe that this collaboration is unusual and inappropriate, particularly given the ages of the members.

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