W Korea Editor-In-Chief’s Past Post Resurfaces Amid Controversy
As controversy continues surrounding W Korea’s breast cancer awareness charity event, a past post by editor-in-chief Lee Hye Joo resurfaced.
W Korea’s Star-Studded Charity Event Seemingly Mocks Cancer Patients— Triggers Backlash
While the campaign was intended to raise awareness to the cause, content revealing the guests drinking and partying was posted online, which was deemed inappropriate for the event.
W Korea Enrages Netizens Further With Insensitive Post After Breast Cancer Awareness Event
With this controversy, W Korea initially stayed silent. However, as the controversy grew, they issued an apology four days later and disabled comments.
W Korea Finally Folds, Apologizes For Hosting Scandalous “Breast Cancer Party”

- “Until when are they going to delete posts? Just allow comments on your apology statement.”
- “Why do you keep deleting posts? What are you trying to hide? I guess you aren’t confident about your donations.”
- “Were you aware that this would cause controversy and blocked comments in advance?”
Editor-in-Chief Lee Hye Joo was no exception, as she deleted all her Instagram posts of photos taken with celebrities.
An Instagram post from over a year ago also resurfaced online. In it, she poses with singer HyunA at a breast cancer event in 2023.

The problem was the caption beneath the photo.
Glamorous and stylish HyunA.
— Lee Hye Joo
Her use of the word “glamorous,” which emphasizes women’s bodies, drew further criticism. This unexpected controversy has also led to calls to “cancel the event.”
Furthermore, suspicions were raised regarding the amount of donations W Korea made toward the cause.
W Korea Makes Donation Records Public, Refutes Rumored Amount