“5th Gen It Boy” — Boy Group Member’s “Sparkling” Visuals Go Viral, Earning Him A New Title

The eight-second clip has almost 2 million views.

A phrase in K-Pop that rose in recent generations is the “it boy” or “it girl” concept.

While the idea itself is not new, in K-Pop netizens have assigned the phrase to popular idols in each generation, though it is usually debated on who the title belongs to.

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IVE’s Jang Wonyoung is regarded as a “4th Gen It Girl,” along with other popular idols. | Marie Claire

When a new generation begins, fans often consider who will be deemed the it boy or girl of that generation, and a recently viral clip has pointed out a possible rookie idol for the title.

In August 2025, BIGHIT Music‘s newest boy group CORTIS officially debuted.

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The group initially sparked mixed opinions with their release, but has seen a huge growth in popularity, along with praise for their performance skills.

HYBE Boy Group Spark Massive Viral Praise With Latest Live Performance 

Recently, the group attended the Korea TikTok Awards 2025, where they won the “Global Rookie” award.

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| Naver

A clip of 16-year-old member Keonho during their acceptance speech was shared online, and has since gone viral with over 1.9 million views and 56.9 thousand likes. Many in the quotes couldn’t help but praise the adorable young idol’s visuals, remarking the joy seen in his face over the win and referring to him as the “5th Gen It Boy.”

Many in the quotes couldn’t help but praise the adorable young idol’s visuals, remarking the joy seen in his face over the win and referring to him as the “5th Gen It Boy.”

CORTIS

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