Legendary SM Entertainment Idol Suffers Shockingly Low Sales And Streams
Girls’ Generation’s Taeyeon has returned with a new release, but the numbers from her latest album have taken many fans by surprise.
Despite her long-standing reputation as one of K-Pop’s most successful soloists, her new project isn’t matching her earlier commercial performance.
Taeyeon’s compilation album Panorama: The Best of TAEYEON opened with around 39,000 first-day sales, a steep decline compared to her strongest debut day.
[HT] TAEYEON (@TAEYEONsmtown) Best Album <Panorama : The Best of TAEYEON>
DAY 1: 39,632
TOTAL: 39,632 #TAEYEON #태연 pic.twitter.com/xly1ivhgOS
— KOREAN SALES (@koreansales_twt) December 1, 2025
Her previous peak was nearly 97,000 copies for Purpose, marking a noticeable gap. Even her previous comeback before this one — Letter to Myself — surpassed the new release, recording just over 47,000 units on day one. Such a downwards trajectory has sparked shock among netizens.
[HT] #TAEYEON (@TAEYEONsmtown) 1st Day Sales
Purpose ㅡ 96,749
INVU ㅡ 84,225
To. X ㅡ 68,301
What Do I Call You ㅡ 57,163
Letter To Myself ㅡ 47,279
Panorama : The Best of TAEYEON ㅡ 39,632 🆕️
This Christmas – Winter is Coming ㅡ 15,166
My Voice ㅡ 14,596
I ㅡ 12,535…— KOREAN SALES (@koreansales_twt) December 1, 2025
Taeyeon’s recent streaming figures have also gained attention. The title track “Panorama” entered Spotify with roughly 170,000 first-day streams, a level many didn’t expect from a veteran of her status.
“Panorama” by TAEYEON debuts with 170,620 streams on Spotify Counter. pic.twitter.com/jHwm4TMY3Z
— Kpop Charts (@kchartsmaster) December 2, 2025
The number has drawn attention because several newer solo debuts and rookie groups have recently debuted with higher first-day streams, intensifying debates about what may have caused the drop.
girl im bored lets retire https://t.co/8uoU9arzaD pic.twitter.com/Tu8kaCracE
— Buzz (@NotBuzzT) December 2, 2025
oh she fell off BAD pic.twitter.com/VdiaNgrZ59 https://t.co/Hsp7kODhI5
— vivi (@vivisweeteners) December 2, 2025
Fans and netizens alike are discussing whether the performance reflects changing listening habits, limited promotion, or shifting public interest. Others highlight that compilation albums typically sell less than full studio releases, though the decline still appears larger than anticipated for an artist with Taeyeon’s reputation.
This is very low for Taeyeon
F–k SM Entertainment, I hope with all of my heart that destroying and disappearing SM Entertainment and also SM Entertainment leaving Kpop industry— Armyn (@louder5480) December 2, 2025
While the album has sparked concern among some listeners, many remain confident in her long-term influence and are waiting to see how the project performs in the coming days.
