Recently married to top star Shin Min Ah after dating for a long period of time, Kim Woo Bin ranked first in the December big data analysis of actor brand reputation. Yoon Kye Sang and Lee Je Hoon followed in second and third place, respectively.
The Korea Corporate Reputation Research Institute measured 155,394,225 pieces of brand big data from 100 actors appearing in dramas, movies, and OTT platforms aired from November 23 to December 23, analyzing consumer brand engagement, media coverage, communication, and community activity to calculate brand reputation scores.
Kim Woo Bin’s brand scored a participation index of 1,593,366, media index of 1,532,593, communication index of 1,403,873, and community index of 1,594,390, resulting in a brand reputation score of 6,124,222.
The institute stated, “Kim Woo Bin’s brand surged to first place following increased consumer interest after marrying Shin Min Ah. Yoon Kye Sang, recognized for his mastery in action and emotional acting, ranked second, and Lee Je Hoon, the icon of seasonal dramas, ranked third.”
