“Denigrate Artists Of Jewish Faith”— Min Hee Jin And NewJeans (NJZ) Face Major Accusations From HYBE-Affiliated PR Firm

Court documents revealed surprising materials.
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Koreaboo

The ongoing high-profile lawsuit against TAG PR, a former HYBE subsidiary, has once again brought Min Hee Jin into focus.

min hee jin
Min Hee Jin

The lawsuit, which accuses TAG PR of running malicious websites to run smear campaigns against multiple individuals, also cites Min as one of the individuals targeted by the agency. Shortly after HYBE acquired TAG PR, they allegedly created a website called “minheejin.net,” which published multiple negative articles about the former ADOR CEO.

HYBE Suspected Of Running Smear Campaigns Against Min Hee Jin Through Its PR Subsidiary

According to recent court documents, one of the accusations levied against Min Hee Jin by the website was that she was “using” NewJeans (NJZ) members and their fans to encourage anti-Israel sentiments on social media.

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In October of 2024, Min, using her army of NewJeans Bunnies, helped launch an offensive account on X designed to denigrate artists of Jewish faith and those who support the right for Israel to exist. Her Bunnies were instructed to spread the hate far and wide.

— A post on minheejin.net

Though the website itself no longer exists, screenshots of these allegations quickly spread across social media. However, fans were not rattled by this accusation whatsoever. Given the ongoing suffering inflicted on Palestine, especially in Gaza, by Israel, many K-Pop fandoms have turned growingly vocal about owning the “anti-Israel” tag. In addition, HYBE’s adamant association with Zionists, despite widespread backlash from fans, has added fuel to the fury.

You can read more about HYBE fans’ opposition to the company’s association with Zionism here:

#HYBEDivestFromZionism — Why Netizens Are “Singling Out” The Big 4 Company

 

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