Netflix K-Drama Sparks Shock With Doubled Viewership In Super Short Time

The new tvN and Netflix K-Drama Undercover Miss Hong has shocked viewers with a rapid rise in ratings, doubling its audience in just two weeks.

Set in 1997 Seoul, the series follows elite securities inspector Hong Keum Bo, who goes undercover as a 20-year-old junior employee at a suspicious investment firm. As she navigates workplace chaos, hidden agendas, and comedic mishaps, viewers are drawn to the show’s mix of suspense and humor.

Since its premiere on January 17, Undercover Miss Hong has aired every Saturday and Sunday at 21:10 KST and is available to stream on TVING and Netflix.

Ratings for the first four episodes show a clear upward trend: Episode 1 started at 3.512 percent nationally, dipping slightly in some areas, but by Episode 4, the show reached a high of 7.408 percent, marking its highest rating yet.

While the show itself has undeniably attracted viewers with its plot and lovable characters, lead star Park Shin Hye’s performance has drawn the most attention. In the comments of a viral post pointing out the show’s success, the actress was showered with praise from viewers.

• “Park Shin Hye acts amazingly, and her diction is spot on too. Love it.”
• “Seriously, this is crazy fun. I watched all the recent dramas, and this is by far the best. I should have waited until it finished to binge.”
• “It’s fun, and Park Shin Hye’s voice is so well-controlled that it’s easy to listen to.”
• “Everyone’s acting is amazing, and Park Shin Hye is just too cute lol.”
• “Super fun! It’s been a while since a drama grabbed me like this.”

With its unique premise, engaging story, and standout performances, Undercover Miss Hong has quickly become a must-watch K-drama for both domestic and international audiences.