“KPop Demon Hunters” Star’s New Project Slammed With Extreme Backlash
EJAE, who provided the singing voice for Rumi in the mega-popular animated film KPop Demon Hunters, is facing intense backlash following the release of her new solo music.
On February 6, EJAE shared a snippet of her single “Time After Time,” marking her latest step as a solo artist. However, instead of excitement, the preview quickly sparked harsh reactions.
International netizens criticized her vocals, questioning her tone, technique, and overall appeal as a performer. Some went as far as revisiting her past trainee history, arguing that the song highlighted why she never officially debuted under a major K-Pop label.
this explains why she never debuted under SM https://t.co/XyB9av0Dx3
— ִֶָ (@girlsontopdive) February 5, 2026
Nasally ass voice. She's not a good singer 😭😭😭😭😭😭😭 https://t.co/21TpDcCRoj
— k⋆ ˚♡｡ ୨୧⋆ (@kaylee_xcx) February 6, 2026
Literally has no star factor. https://t.co/1UYeH88qaM
— RaeLis🐥☀️🧣 (@LisraeManoban) February 5, 2026
Beyond criticism of her singing, the release also reignited controversy surrounding EJAE’s past comments about K-Pop music. Previously, she had spoken critically about the increasing use of English lyrics in K-pop songs, emphasizing that Korean artists should prioritize singing in Korean. This made the backlash stronger when fans noticed that the released snippet of “Time After Time” was entirely in English.
But I thought she said Korean artists should sing in Korean??? https://t.co/YkGNQAxSl2
— Namo ⏳ (@namopinkhole) February 6, 2026
when is she gonna release a fully korean song because she had no problem complaining about kpop songs and their english lyrics while she writes the same type of "kpop" for a movie and only releasing fully english songs https://t.co/omdnAnXXF8
— crystal (@ozempicseele) February 5, 2026
EJAE’s previous solo release after KPop Demon Hunters also faces similar criticism.
“KPop Demon Hunters” Star’s Unexpected New Song Triggers Heated Reactions
While EJAE has not directly addressed the backlash at the time of writing, the strong reaction to her new single shows that public scrutiny around her comments and career choices remains intense.
