KISS OF LIFE Directly Addresses Recent Controversy, Triggers Divided Response

Recently, KISS OF LIFE dropped their new song, “Who is She,” and received criticism for its dance challenge.

Many felt that the dance moves and outfits were inappropriate and not a challenge that could be done with other idols.

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Most recently, they addressed the criticism through a live broadcast.

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Julie stated, “We’re always taking on new challenges, and we try to show a bold, confident side of ourselves. We know that not everyone will see it in a positive way, but I think it’s amazing that we always continue to challenge ourselves.”

Belle added, “We are people who humbly accept constructive feedback.”

They also emphasized that perspectives can be different and that they respect other people’s opinions. However, they felt that hurtful words, although respected, can still be upsetting.

Julie revealed that the most important thing is that “all women are beautiful, sexy, perfect, in their own way. So what’s the right answer? There is no such thing. Everyone is different, and that’s what makes them beautiful.”

However, even after addressing the criticism, they continued to receive a divided response online.

• “I wish the choreographers would put some thought into it when making choreography. Why are they making it like this…”
• “I wish they would hurry and find the right direction for their concept…”
• “I think it would be better if they changed the choreo…”
• “I can understand their intent, but it was too much. You can’t say there is no problem if you think about young children who will watch it.”
• “It’s unfortunate that their choreography continues to be this way.”
• “The choreo itself is not pretty and lewd.”
• “KISS OF LIFE always seems to have controversy with their choreo.”