Criticism Of BTS Jungkook’s Brand Deal Sparks Scathing Backlash About Idol’s Personality

It included mentions of past controversies.
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Koreaboo

A post criticizing BTS Jungkook‘s brand deal and the ethics surrounding it has brought scathing backlash about the idol’s personality, including past controversies.

jungkook selfie
BTS’s Jungkook

In February, Jungkook was announced as the new global ambassador of Hublot, a high-end Swiss watch brand. Hublot was included on multiple consumer boycott lists due to its ownership by the LVMH Group, which has received fiery criticism over its support and endorsement of Israel amid its genocidal actions in Gaza.

BTS Jungkook’s Recent Activity Hit With Scathing Criticism

The past news has recently resurfaced with an OP sharing the announcement and links to Israel, with the caption “How did they manage to hide this??” It is gaining a lot of attention with over 8,000 likes and a lot of interactions.

While the announcement isn’t new, the quotes and replies of the post led to some serious backlash towards Jungkook, including bringing up past controversies and “problematic” people he is linked with.

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