EXID releases special version of “Up and Down” MV for LG U+ CF

The ladies of EXID are back with a special version of their hit track “Up and Down” as they incorporate selcas into their latest LG U+ phone CF.

Instead of the bright neon colors in their original music video, this version shifts towards a softer, pastel palette that highlights the girl’s natural charms.

This new version includes adjusted lyrics to promote the new LG U+ cell phone which has partnered up with EXID to give special prizes to participants on their promotional website! Prizes include clothes, jewelry, and accessories and will continue until March 15th.

Check out the new version to EXID’s viral hit “Up and Down” below!