8 “CF Queens” Dominating Endorsements With Their Power To Sell Anything They Touch

These are the “It Girls” of the advertising industry.

Securing a solo endorsement in Korea is no easy feat. The only idols who get to star in high-paying advertisements are the ones who are so popular and influential, they can sell out anything they touch. Let’s take a look at 8 of the female idols securing CFs right, left and center with their immense selling power.

1. IU

Some of IU’s biggest endorsements include Chamisul soju,

Binggrae banana flavored milk,

Woori Bank,

and Samdasoo water.

2. Irene (Red Velvet)

Some of Irene’s biggest endorsements include Damiani luxury jewelry,

Clinique makeup and skincare,

and Chamisul soju.

3. Jennie (BLACKPINK)

Some of Jennie’s biggest endorsements include Samsung Galaxy S20,

HERA makeup,

ACE Bed,

and Lotte Confectionery chips.

4. Suzy

Some of Suzy’s biggest endorsements include Lancôme makeup,

GUESS jeans,

And Chum Churum soju.

5. Chungha

Some of Chungha’s biggest endorsements include Sprite,

LG U+,

and Chungha soju (yes, there’s really a brand that shares her name!)

6. Hwasa (MAMAMOO)

Some of Hwasa’s biggest endorsements include Adidas “Faster Than”,

Lotte Chilsung’s Kkaesukkang,

and The Sims 4.


7. Son Naeun (formerly of Apink)

Some of Naeun’s biggest endorsements include Joeun Day soju,

Adidas Originals,

and Cass beer.

8. Seolhyun (AOA)

Some of Seolhyun’s biggest endorsements include GMarket,

Nongshim ramen,

and Kloud beer.