On platforms like TikTok, catchy hooks and danceable tracks find their biggest fan base. So it’s no surprise that K-Pop songs thrive and constantly go viral among its users. But this summer, a twist in the tale was observed.
As TikTok revealed its “Song of the Summer” list, only four K-Pop songs made the cut for South Korea’s top ten summer hits.
TikTok’s system of selecting the top ten tracks isn’t arbitrary. It gathers data from June to August, identifying which tracks have been most frequently used in content creation. These popular singles not only indicate the musical preferences of TikTok’s vast user base but also spotlight emerging trends in music consumption.
1. NewJeans’ “Super Shy”
Topping the list was K-Pop most recent sensation, NewJeans, with their infectious track, “Super Shy”. The song evidently resonated with a multitude of users, leading to it becoming the dominant musical backdrop for countless short-form videos across the platform in Korea.
2. (G)I-DLE’s “Queencard”
Already a household name in the industry, (G)I-DLE continued to establish their reign with “Queencard.” The song, marked by its catchy beat and popular choreography, brought a different flavor to TikTok. It’s no surprise that fans quickly latched onto the song, creating diverse content ranging from dance routines to lip-sync performances, thereby ensuring its place in the top summer tracks.
3. FIFTY FIFTY’s “Cupid – Twin Ver.”
An expected addition to the list was FIFTY FIFTY’s “Cupid – Twin Ver.” The track stood out, not just for its sped-up version which seemed to be a trend this summer, but also for its quirky charm. Users on TikTok embraced the song’s playful nature, spawning myriad challenges and vibrant video concepts that resonated with a broad audience.
4. Jungkook’s “SEVEN”
BTS‘s Jungkook ventured into solo territory with “SEVEN,” and the result was nothing short of magical. Infused with his signature vocals and evocative lyrics, the track became an instant hit.
On TikTok, the song inspired an array of content, from heartfelt interpretations to choreographed dances, reflecting the depth and versatility of the track. Given BTS’s immense global impact, “SEVEN” was bound to shine, but its authentic connection with fans made it a standout.