15+ Of NewJeans’ Brand Deals That Prove Their Incredible Global Impact And Style Adaptability

The trendsetting group has global brands rushing to work with them and this list shows why!

NewJeans continues to stun netizens with their steadily growing list of accomplishments as one of K-Pop’s top 4th-gen girl groups.

(From left:) NewJeans’ Haerin, Minji, Hyein, Danielle, Hanni | @NewJeans_ADOR/Twitter

Since their debut less than a year ago, the group has been sought after by some of the world’s top brands. From Apple to McDonald’s to individual deals with seven luxury designer labels, NewJeans has proven their incredible global impact and adaptability to meet brands’ individual styles.

Here are 18 of their group brand endorsement deals that they’ve earned since they released their first surprise single in July 2022.

1. SK Telecom

NewJeans’ SK Telecom promotional photo.

In September 2022, NewJeans partnered with SK Telecom to feature in a commercial for the Apple iPhone 14 Pro. Their colorful and stylish street fashion immediately caught fans’ attention and showed the effortless trendiness of the group.

2. O!Oi

NewJeans modeling “O!Oi.”

NewJeans partnered with O!Oi in October 2022, showing a collegiate style while modeling the chic clothing brand.

3. MegaStudy

NewJeans promoting “MegaStudy.”

MegaStudy enlisted the mega starpower of NewJeans to promote MegaPass, a service provided by the online study business, in October 2022. The members had a casual and chic girls-next-door style in the promotions for the company.

4. ShinHan Bank

NewJeans promoting ShinHan Sol for ShinHan Bank.

NewJeans filmed two commercials for ShinHan Bank in October 2022 as the face of Shinhan Sol (also known as SOL), a financial app launched by the banking company.

5. Pinkfong

NewJeans promoting “Pinkfong.”

In October 2022, NewJeans showed a youthful image when they collaborated with Pinkfong, the popular YouTube channel that created “Baby Shark,” and released an adorable dance video to the “Ninimo Song.”

6. Musinsa

NewJeans modeling “Musinsa.”

NewJeans adopted a more mature, laidback image in their first global campaign for Musinsa, a Korean fashion start-up, in December 2022.

7. Ministry of Culture, Sports and Tourism and Korea Craft and Design Foundation

NewJeans promoting the Ministry of Culture, Sports and Tourism and Korea Craft and Design Foundation

The group started the new year by promoting with the Ministry of Culture, Sports and Tourism and Korea Craft and Design Foundation, filming a video demonstrating traditional Korean paper, Hanji.

8. LG Electronics

NewJeans modeling with their limited edition LG laptop.

In January 2023, NewJeans also collaborated with LG Electronics, releasing an adorable limited-edition laptop.


NewJeans modeling CARIN 2023 Spring/Summer collection.

NewJeans showed off a retro style while modeling the 2023 spring/summer eyewear collection from CARIN in February 2023.

10. City of Seoul

NewJeans being named honorary ambassadors of the city of Seoul. | News Jamm

NewJeans again showed their cultural influence in February 2023 when they were named honorary ambassadors for the city of Seoul.

11. McDonald’s

NewJeans promoting their collaboration meal for McDonald’s Korea.

NewJeans joined fellow K-Pop groups, BTS and ITZY, in collaborating with McDonald’s. In February 2023. McDonald’s Korea released a meal collaboration with NewJeans, showing off the group’s signature Y2K style in advertisements for their partnership.

12. Apple

NewJeans in the new Apple location in Gangnam.

For the grand opening of Apple’s Gangnam store, NewJeans collaborated with the company in March 2023 to provide a special pop-up session experience for customers who visited the new location.

13. Seoul Fashion Week

Ahead of Seoul Fashion Week, NewJeans was named the fashion event’s global PR ambassador in March 2023 with a trendy Y2K streetwear style in promotional images.

14. Olens

NewJeans modeling Olens color contact lenses.

NewJeans showed a more colorful and youthful image in March 2023 with their promotional images for the Korean color contact lenses, Olens.

15. Nike

NewJeans modeling Nike.

In March 2023, NewJeans also starred in Nike‘s Air Max campaign, looking fashionable and sporty in the famous athleticwear.

16. Levis

NewJeans modeling Levi’s.

NewJeans showed off a classic ’90s image in Levi’s after being named global ambassadors in March 2023.

17. Coca-Cola

NewJeans promoting Coca-Cola Zero.

NewJeans was also named global ambassadors for Coca-Cola in March 2023, starring in their Coca-Cola Zero campaign and releasing a catchy song for the partnership, “Zero.”

18. Stonehenge

NewJeans’ latest brand deal is for the Korean jewelry brand STONEHENgE in April 2023. The members presented a mature and classic image while modeling the gorgeous jewelry.

This impressive list doesn’t include the individual designer ambassadorship the members have earned. Check out that list below!

The Luxury Brands Each NewJeans Member Is An Ambassador For


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