15+ Of NewJeans’ Brand Deals That Prove Their Incredible Global Impact And Style Adaptability
NewJeans continues to stun netizens with their steadily growing list of accomplishments as one of K-Pop’s top 4th-gen girl groups.
Since their debut less than a year ago, the group has been sought after by some of the world’s top brands. From Apple to McDonald’s to individual deals with seven luxury designer labels, NewJeans has proven their incredible global impact and adaptability to meet brands’ individual styles.
Here are 18 of their group brand endorsement deals that they’ve earned since they released their first surprise single in July 2022.
1. SK Telecom
In September 2022, NewJeans partnered with SK Telecom to feature in a commercial for the Apple iPhone 14 Pro. Their colorful and stylish street fashion immediately caught fans’ attention and showed the effortless trendiness of the group.
NewJeans partnered with O!Oi in October 2022, showing a collegiate style while modeling the chic clothing brand.
MegaStudy enlisted the mega starpower of NewJeans to promote MegaPass, a service provided by the online study business, in October 2022. The members had a casual and chic girls-next-door style in the promotions for the company.
4. ShinHan Bank
NewJeans filmed two commercials for ShinHan Bank in October 2022 as the face of Shinhan Sol (also known as SOL), a financial app launched by the banking company.
In October 2022, NewJeans showed a youthful image when they collaborated with Pinkfong, the popular YouTube channel that created “Baby Shark,” and released an adorable dance video to the “Ninimo Song.”
NewJeans adopted a more mature, laidback image in their first global campaign for Musinsa, a Korean fashion start-up, in December 2022.
7. Ministry of Culture, Sports and Tourism and Korea Craft and Design Foundation
The group started the new year by promoting with the Ministry of Culture, Sports and Tourism and Korea Craft and Design Foundation, filming a video demonstrating traditional Korean paper, Hanji.
8. LG Electronics
In January 2023, NewJeans also collaborated with LG Electronics, releasing an adorable limited-edition laptop.
NewJeans showed off a retro style while modeling the 2023 spring/summer eyewear collection from CARIN in February 2023.
10. City of Seoul
NewJeans again showed their cultural influence in February 2023 when they were named honorary ambassadors for the city of Seoul.
NewJeans joined fellow K-Pop groups, BTS and ITZY, in collaborating with McDonald’s. In February 2023. McDonald’s Korea released a meal collaboration with NewJeans, showing off the group’s signature Y2K style in advertisements for their partnership.
For the grand opening of Apple’s Gangnam store, NewJeans collaborated with the company in March 2023 to provide a special pop-up session experience for customers who visited the new location.
13. Seoul Fashion Week
Ahead of Seoul Fashion Week, NewJeans was named the fashion event’s global PR ambassador in March 2023 with a trendy Y2K streetwear style in promotional images.
NewJeans showed a more colorful and youthful image in March 2023 with their promotional images for the Korean color contact lenses, Olens.
In March 2023, NewJeans also starred in Nike‘s Air Max campaign, looking fashionable and sporty in the famous athleticwear.
NewJeans showed off a classic ’90s image in Levi’s after being named global ambassadors in March 2023.
NewJeans was also named global ambassadors for Coca-Cola in March 2023, starring in their Coca-Cola Zero campaign and releasing a catchy song for the partnership, “Zero.”
NewJeans’ latest brand deal is for the Korean jewelry brand STONEHENgE in April 2023. The members presented a mature and classic image while modeling the gorgeous jewelry.
This impressive list doesn’t include the individual designer ambassadorship the members have earned. Check out that list below!
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