The conversation around album sales in K-Pop has become more intense than ever, with fans closely watching how each comeback performs in an increasingly competitive market.
This week, one 4th-generation boy group unexpectedly found themselves at the center of said debate for all the wrong reasons. They recorded stunningly low opening numbers.
On November 10, CRAVITY returned with Dare to Crave: Epilogue, a repackage of their previous full-length album. While “Lemonade Fever” was met with excitement, the album’s first-day performance raised eyebrows across the fandom.
According to early figures, the repackage cleared under 4,000 units in its first 24 hours — a drastic fall compared to their previous releases. The album had 10 different versions.
<Dare to Crave : Epilogue> by #CRAVITY has now surpassed 4,000 copies sold on Hanteo. pic.twitter.com/6Fh3bLrTld
— KOREAN SALES (@koreansales_twt) November 11, 2025
The contrast is especially striking when placed next to the group’s past achievements. Their last comeback recorded over 81,000 copies on day one, and their strongest opening to date came with Sun Seeker in September 2023, which reached around 157,000 first-day sales.
[HT] #CRAVITY (@CRAVITYstarship) 1st Day Sales
SUN SEEKER ㅡ 157,567
EVERSHINE ㅡ 96,000
MASTER : PIECE ㅡ 88,329
Dare to Crave ㅡ 81,725
FIND THE ORBIT ㅡ 75,119
NEW WAVE — 60,587
LIBERTY : IN OUR COSMOS — 47,958
THE AWAKENING: WRITTEN IN THE STARS — 40,720
HIDEOUT:…— KOREAN SALES (@koreansales_twt) November 10, 2025
The sudden decline has sparked widespread discussion about what caused such a steep drop, with some fans expressing confusion and others voicing concern.
As conversations continue, many are hoping to see the numbers stabilize in the coming days — but for now, the initial sales shock has become one of the most talked-about moments of their comeback.
