Aespa is the first K-Pop girl group to be selected as TIME’s Next Generation Leaders 2022. They received much attention as they were the only K-Pop artist to be on the list. Next Generation Leaders is a list that TIME releases every year and selects trend setters and pioneers who lead the way to a brighter future.
Aespa is an experiment, but it may also be the inevitable next step for the music industry: a fresh way to bridge the virtual and the real. So far, aespa has released only a few singles and one six-song EP—but that EP broke records, debuting on the Billboard 200 album chart higher than any previous K-pop girl group. Their first music video, “Black Mamba,” had YouTube’s fastest climb to 100 million views for a K-pop debut.
Previously, aespa performed at Coachella and received a positive response from global fans. Congrats to the girls!