Watch BLACKPINK Jennie’s First Ever Chum-Churum Soju Ad

She looks stunning in that dress!

Earlier this month, BLACKPINK‘s Jennie made news as she became the new face of Chum-Churum soju, the role previously held by Bae Suzy. On February 9, her first commercial with Chum-Churum was aired and shared on their official Instagram page!


The ad starts off with a beautiful shot of rolling mountains…

| @firstsoju/Instagram

… Leading up to Jennie looking stunning in a pastel pink dress!

| @firstsoju/Instagram

While this is only a 15 second commercial, there’s so much more yet to come. We hope to see more gorgeous shots of Jennie soon!

| @firstsoju/Instagram

You can watch the full video on Chum-Churum’s Instagram, @firstsoju.