BLACKPINK’s “Kill This Love” Is Now The Fastest K-Pop Group MV To Reach 400 Million

And they broke their own record!

BLACKPINK and breaking records go hand in hand and their latest achievement certainly proves it!


Since BLACKPINK released their latest EP, “Kill This Love” they’ve broken even more records including their own! On June 7, their music video for “Kill This Love” reached and surpassed 400 million views.


Hitting 400 million is definitely impressive on its own but BLACKPINK took things one step further! Since the video was released on April 5 at midnight KST, the video reached the milestone in approximately 63 days!


Achieving this new record in just 2 months time means that “Kill This Love” is now the fastest K-Pop group music video to do so! The previous record was 112 days which was also held by BLACKPINK with “DDU-DU DDU-DU”!


To top it off, “Kill This Love” is now BLACKPINK’s fourth music video to hit 400 million following “As If It’s Your Last”, “DDU-DU DDU-DU”, and “BOOMBAYAH”! Congratulations BLACKPINK!