It seems that BLACKPINK‘s Lisa is always working on a new project. This time, she’s found herself partnered with Chivas Regal blended Scotch whiskey.
Chivas Regal announced that Lisa is their newest Asia Brand Ambassador through a promotional video that “explores her own personal journey of unstoppable movement towards success.”
The “I Rise, We Rise” campaign explores the idea of being yourself and ultimately sharing success. In the campaign video Lisa says, “Make success on your own terms. But success means nothing … Unless we share it, like we share it.”
Lisa feels that her background of working hard to get to where she is aligns with Chivas’ brand and vision. She also likes whiskey.
After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves. It was a no brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whiskey fan.
Chivas Regal Global Marketing Director, Nick Blacknell explained why they chose Lisa as the campaign’s spokesperson.
As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us. Lisa is a global superstar, and more importantly a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our ‘I Rise. We Rise’ campaign.
— Nick Blacknell
Lisa posted the full promotional video on her personal Instagram. Check it out below.