BLACKPINK’s “Kill This Love” Breaks The Record For Fastest K-Pop Group Music Video To Reach 350 Million Views

They did it in almost half the time of the previous record.

BLACKPINK continue to break records as Kill This Love is now the fastest K-Pop group music video to reach 350 million views on YouTube.

The song was released on April 5th and took just 45 days to reach this milestone.

The previous holder of the record also happened to be BLACKPINK, whose song DDU-DU DDU-DU reached 350 million views in 88 days. That song is now at over 800 million views and is the first K-Pop group song to accomplish this feat.

Kill This Love continues to have worldwide popularity and is the sixth BLACKPINK music video to have over 350 million views after BoombayahWhistlePlaying With FireDDU-DU DDU-DU and As If It’s Your Last.