Just one day after the music video for their 2019 song “IDOL (Feat. Nicki Minaj)” hit 100 million views, BTS reaches the same achievement.
Their music video for “Black Swan,” released in March of this year, took just over three months to reach 100 million views, which happened on the morning of June 8 (KST).
Before reaching this view landmark, the song had already made other achievements. Shortly after it’s release, it claimed the #1 spot on iTunes charts in over 90 countries and regions around the world, including the United States, the United Kingdom, and Canada. It is their twenty-sixth music video to surpass the 100 million view mark, following (from most views to least): “DNA,” “Boy With Luv (Feat. Halsey),” “FAKE LOVE,” “FIRE,” “MIC DROP (Steve Aoki Remix),” “IDOL,” “Dope,” “Blood Sweat & Tears,” “Save ME,” “Not Today,” “Boy in Love,” “Spring Day,” “War of Hormone,” “I NEED U,” “Danger,” “Just One Day,” “We Are Bulletproof Pt. 2,” “RUN,” “Serendipity,” “Singularity,” “No More Dream,” “Airplane Pt. 2 (Japanese Version),” “ON (Kinetic Manifesto Film: Come Prima,” “ON,” and “IDOL (Feat. Nicki Minaj).”
Musically, “Black Swan” is often compared to “FAKE LOVE” due to their similarities in their lyrics and the darker musical sound. The words are said to be inspired by the studies of psychiatrist and psychologist Carl Jung, who is most well known for his theories on personality and the philosophy of archetypes, with two of the most prominent being the “persona” and the “shadow self,” both represented in the song and music video. The song’s lyrics tell a story of wanting to remove the mask they’re wearing and reveal their true selves to the world in acknowledgment of their shadow self.
Similar to the lyrics, the music video also has a darker theme. It’s a choreography-heavy video that is full of symbolism, such as the members switching back and forth between white and black attire, representing (good) white and (bad) black swans. The video is said to be inspired by Darren Aronofsky‘s award-winning 2010 film of the same name as well as the Tchaikovsky ballet Swan Lake (1876).
Congratulations to BTS on yet another well-deserved accomplishment, and we continue to wish you many more in the future!
Watch the “Black Swan” official music video below: