“A Sexy AF Match” — BTS’s Jungkook Reveals The Real Reason He Became Calvin Klein’s New Global Ambassador

It is definitely a match made in heaven!

It was recently announced that BTS‘s Jungkook is the newest global brand ambassador for the designer brand Calvin Klein. While many always wondered who the idol would choose to represent, Jungkook revealed the reasons behind picking the brand.

BTS’s Jungkook | @IDAREU_JK/Twitter

On March 27, Calvin Klein sent the internet into a meltdown after releasing a teaser video of a project with Jungkook.

The teaser from Calvin Klein | @CalvinKlein/Twitter
| @CalvinKlein/Twitter   

After the teasers, it was announced that Jungkook was the newest ambassador for the brand.

When the announcement was made with hot AF pictures, a statement was released that shared Jungkook’s reasoning behind the decision. While many wondered which brand the group’s youngest member would pick, Calvin Klein seemed like the perfect fit.

I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me.

— Jungkook

| @ellesingapore/Instagram

The idol also linked his decision to his love of music and communicating with ARMYs. Jungkook revealed that he wants to use the campaign to show a new side of himself, and the photos and clips have already sent the internet into meltdown.

My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.

— Jungkook

Yet, along with the official announcement and posts about Jungkook’s Calvin Klein deal, it seems like the idol had teased his new role with the brand and given a more detailed explanation of his choices.

On March 27, Jungkook did a live broadcast where he chatted with fans, watched some BTS content, and much more.

| BTS/Weverse
| BTS/Weverse   

During the video, the idol pointed out that many people would have watched his Calvin Klein video by now. Although he seemed shy talking about it, the idol pointed out something that proved he is the perfect ambassador.

Jungkook revealed that if someone were to look at his “innerwear” or underwear, most of it would be Calvin Klein.

| BTS/Weverse 

While most of the members are now ambassadors for designer brands, they would have all chosen carefully and had different requirements when approached by companies.

For Jungkook, the idol explained that when it came to picking the brand, he wanted to represent a company he really liked.

| BTS/Weverse

In particular, he pointed out that it had to be a brand he wore and would go out and buy with his own money, which he does with Calvin Klein.

| BTS/Weverse

With more content being released daily and the internet definitely set to go into meltdown each time, Jungkook and Calvin Klein are definitely everything ARMYs have wanted.

Below, you can read more about the campaign and content with Jungkook and Calvin Klein.

Calvin Klein Confirms New Project With BTS’s Jungkook — ARMYs Are Already In Shock Over The Sexy AF Teaser

Source: BTS/Weverse and @ellesingapore