BTS‘s latest album Map of the Soul: Persona has risen to the iTunes chart again 7 months after release.
ARMYs were encouraging each other to purchase the song on iTunes with the hashtag, #BuyPersonaOniTunes. Fans were also tweeting photos of their purchases under that hashtag.
— Ben A. Petite 전정국 🥰 (@PetiteArthur) November 12, 2019
As fans were monitoring the charts, and were continuously purchasing albums, they noticed that it has risen in the charts.
The album moved upward from Top 700 all the way to Top 2.
🇺🇸 US iTunes
#2 Map of the Soul: Persona (=)
#4 mono. (=)
#16 Hope World (+2)
#23 Agust D (+2)
#33 Dark & Wild (+2)
#50 Love Yourself: Answer (+2)
#61 Love Yourself: Tear (+4)
#67 Love Yourself: Her (+1)
#72 WINGS (+1)#BuyPersonaOniTunes @BTS_twthttps://t.co/CSrz66VwZK
— K-Charts and Translations (@charts_k) November 12, 2019
ARMYs continued to push the album all the way to the number one spot in 45 countries.
"Map Of The Soul: PERSONA" — iTunes
— BTS Charts (@btschartdata) November 11, 2019
ARMYs collectively decided to hold this mass buying on iTunes and have BTS chart on the iTunes charts in response to BTS not managing to win an award from the People’s Choice Awards.