“Crush aespa” — Min Hee Jin Reveals Damning KakaoTalk Screenshot With Bang Si Hyuk

He mentioned the group.

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

ADOR CEO Min Hee Jin held a press conference on April 25, 2024, to address her current feud with HYBE.

Amongst the many accusations she fights back at, she also revealed a snippet of a KakaoTalk conversation she had with Bang Si Hyuk. Bang Si Hyuk was the one who proposed a collaboration, inviting her into the company to create HYBE’s first girl group. He evoked aespa in the conversation dated December 2, 2021.


  • Bang Si Hyuk: You can crush aespa, right? Heh.
  • Min Hee Jin: Hahaha.
  • Bang Si Hyuk: Hahaha. I’m leaving it to you then (emoji). When shall we have a drink?

He continued to encourage her to forget her past in SM Entertainment and build her own.


  • Bang Si Hyuk: Forget aespa and let’s construct Min Hee Jin World.
  • Min Hee Jin: I just…
  • Bang Si Hyuk: Don’t worry.
  • Min Hee Jin: LOL I’m not worried. I just wonder if [redacted] have to say such things [redacted].

2021 was a prime time. This was the year ADOR was created as a separate label. Judging from the text’s timeline in December, the texts probably came after ADOR was given the go-ahead. It seems like Bang Si Hyuk was concerned about rivalry from SM Entertainment’s new girl group aespa.

HYBE vs. ADOR CEO Min Hee Jin

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