ENHYPEN’s Ticket Prices Increase Astronomically, Leaving Fans’ Wallets Hurting
Earlier this year, ENHYPEN announced they would be embarking on their second world tour, FATE, later this year. The tour will begin in Seoul before heading to Japan and the United States, with more dates to come.
Despite their excitement, some fans expressed concern over ticket prices following HYBE’s revelations about dynamic pricing and complaints over the prices of other groups’ tickets under the label. For example, TXT‘s ticket prices increased to around $510 USD from their previous tour.
We currently do apply dynamic pricing to the US market for performances by Suga and TXT. If any of our other artists do perform in the US, the same dynamic pricing will apply. Basically, to be able to apply this scheme, you have to have sell-out ticketing power and we think that all of our artists have that. It could apply to them if they are performing in the US.
— HYBE
As fans waited for the ticketing date, it became apparent that, like many other concerts, ticket prices would not be announced before the sale date, though VIP package inclusions were shared a day before.
On the sale day, the fans given the fan club presale code could access various ticketing sites, and many expressed shock at the prices. For the highest tier of tickets, the price was listed at $550 USD before taxes and fees, while VIP2 came in at $355 USD.
After taxes and fees, the ticket prices were $683 USD and $440 USD, respectively.
Compared to the group’s MANIFESTO tour in 2022, these prices more than doubled.
While concert tickets for all K-Pop groups have increased over the years, fans expressed anger towards the group’s labels for the pricing.
I actually cannot believe the price hybe made these enhypen tickets like wtf?!
— jen⁷ (@jvkesim_) July 18, 2023
what the actual fuck are these prices @BELIFTLAB https://t.co/1w7CjUk6uj
— esha 🦮; (@SHIMJAEYUNSZN) July 18, 2023
hybe does not care about the fans at all jfc https://t.co/93zeknq7OD
— sofiaᵛ (@markderys) July 18, 2023