SM Entertainment Predicted To Have Positive Fourth Quarter And It’s All Thanks To EXO

EXO helped bring a positive fourth quarter for the company.

SM Entertainment is expected to round out the year with stunning sales and it’s all thanks to EXO.

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Earlier this week, DB Financial Investments forecasted a very positive performance in the fourth quarter of this year for the entertainment company.

“The operating profit of the fourth quarter of this year is expected to be 20.7 billion won which is up 458% from the previous year.”

— Hwang Hyun Joon, DB Financial Investments Researcher

They attributed much of the forecast to EXO’s outstanding music sales. A total of 1.6 million copies of EXO’s fifth album “Don’t Mess Up My Tempo” have been sold while repackaged albums released this month have sold over 400,000 copies.

“Exo’s sales in the fourth quarter of this year are expected to surpass 22.2 billion won thanks to the sales of EXO albums. Although the global music market is continuously being reduced due to streaming, SM Entertainment’s sales are showing positive performance due to the popularity of their idol groups.”

 — Hwang Hyun Joon, DB Financial Investments Researcher

The investments company also mentioned TVXQ and Super Junior‘s own outstanding contributions.

tvxq suju

TVXQ sold-out performances in Japan while the YouTube revenue from Super Junior is said to have reached 1.4 billion won!

The company is also expected to do well next year. All in all, it looks like things are going good for SM Entertainment and much of that is thanks to EXO!

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“In addition to positive performance in the fourth quarter, we expect that SM Entertainment will show significant improvement in its performance next year due to strong sales from global platforms such as YouTube, steady overseas activities by its artists such as TVXQ and EXO, and normalizing SM Entertainment’s advertising business.”

— Hwang Hyun Joon, DB Financial Investments Researcher

Source: Asia Economy
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