One of the biggest parts of K-Pop culture is lightsticks. When idols get their own design, it allows them to showcase their love for the groups at concerts and shows.
Recently, fourth-generation girl group WEEEKLY released their new lightstick design, but it disappointed many fans.
Since debuting, WEEEKLY has been seen as one of the most underrated groups.
On November 14 (KST), the X account for WEEEKLY released the design of their new official lightstick. The sleek white design has a glitter dome with a “W” inside.
It became a hot topic on the Korean forum theqoo as fans compared it to a “Weverse Lightstick.” Yet, it wasn’t just fans in Korea who were disappointed. When the tweet was shared online…
무엇이든 We do, 어디라도 We go
함께 만들어 가는 우리만의 Daileee
— Weeekly (위클리) (@_Weeekly) November 14, 2023
In the quotes, while many netizens also saw a “Weverse Knock-Off,” many just voiced their disappointment about waiting three years for a lightstick and being given such a plain design.
— WeeeklyFD (@WeeeklyFD) November 14, 2023
3 years and a group with a literal and figurative universe to go through for ideas of a lightstick and you make a logo in ball… https://t.co/bm7lwfwaHM
— ant 💜💛WEEEKLY VROOM VROOM (@jiyoonietunes) November 14, 2023
— talya⋆ (@SUPERMODELRICKY) November 14, 2023
like i dont know how ist manages to keep finding new ways to DISAPPOINT me like its impressive at this point… https://t.co/LBvN4nimng
— 𝒍𝒚𝒏𝒏 🛵 VROoM VROoM (@itsapinkweeek) November 14, 2023
Others pointed out that other IST groups, including VICTON, APINK, and THE BOYZ, all had beautiful lightstick designs, and it felt like WEEEKLY were being given the short end of the stick. For them, it felt like a downgrade, whether it was the colors, designs, or the fact it didn’t represent the members’ identity.
— mei 🌹 (@mlnsne) November 14, 2023
Some tried to stay positive to see the basic design as something they could customize, but it wasn’t surprising that many were angry after waiting so long.
— arlie parlie ᵕ̈ (@ilyuiyui) November 14, 2023
Lightsticks are a huge part of K-Pop culture, with each one meant to represent the group and fandom in a special way. Many WEEEKLY fans believe the members deserve more respect and thought when creating such an integral piece of merchandise.