F(x)’s Luna Has Established Her Very Own Entertainment Agency

CEO Luna is here!

f(x)‘s Luna revealed that she has established her very own company!

Luna celebrated her 10th debut anniversary as a musical theatre actress in an interview with KBS reporter Jung Ji Eun, where they talked about her long, illustrious career!

In this interview, Jung Ji Eun brought up the many accomplishments that Luna can celebrate this year, and ended up revealing that she has launched her very own agnecy; Grida Entertainment!

You’ve established an entertainment agency, Grida Entertainment. You became the representative director!

—Jung Ji Eun

With a big smile, Luna confirmed that she is, indeed, the representative director of Grida Entertainment!

Yes. I became the representative director!


Luna debuted as a member of f(x) under SM Entertainment in 2009, and at the expiration of her contract in 2019, signed with Humap Contents to carry out her activities.

While still listed as an artist on Humap Contents’ website, the agency has seemingly unfollowed her social media accounts:

And on her Instagram, Luna has uploaded a new logo and pictures of her fresh start!

Fans are overjoyed at the new direction of Luna’s career!

Congratulations, Luna!

You can watch her talk about her newly established agency here!


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