G-Dragon and Dara to pair up for YG Entertainment’s “Moonshot” campaign
YG Entertainment is proud to announce that BIGBANG’s G-Dragon and 2NE1’s Dara will be collaborating as brand ambassadors for their cosmetic line, Moonshot.
On January 22nd, YG Entertainment’s subsidiary company, YG Plus, confirmed that they have selected G-Dragon and Dara as their newest brand models, catching the interest of their respective fan base.
According to the agency, Moonshot will start promotions with Dara’s “spring look,” while G-Dragon will attract customers with his unique style for their “male product line.” The collaboration is aimed to attract for fans of K-Beauty as well international customers as it plans to strengthen their influence overseas as well.
Moonshot is the cosmetic brand launched by YG Entertainment as it expanded into their first cosmetics line back in 2014.
Source: TVReport