Girls’ Generation, f(x), SHINee, EXO and more attend the opening ceremony of SM Entertainment’s “SMTOWN Land” in Seoul, South Korea.
On December 20th, SM Entertainment officially launched their merchandise pop-up shop “SM TOWN Land” to the public, which was held at the COEX Atrium in Seoul. Artists who have attended the event such as Girls’ Generation, SHINee and EXO updated their personal SNS accounts as they introduce their latest range of merchandise, goods and exclusive events to their fans.
Among the official merchandises sold at the shop that were striking were Girls’ Generation and SHINee’s ice cream sticks, along with character shirts and sweaters.
Meanwhile, “SMTOWN Land” also launched the hologram musical “School Oz” featuring Changmin, Luna, Seulgi, Suho, Xiumin and Key.
Back in November, SM Entertainment signed a leaser agreement with COEX Atrium in a bid to expand the establishment with business and entertainment plans.
짜잔~~드디어 나왔다! 홀로그램 뮤지컬 ‘School OZ’ A photo posted by XIUMIN (@exoxm90) on
샤이니와 함께~#호빗 #smtown@coexartium #샤이니 Victoria Song (@vic_to_ri_a2) tarafından paylaşılan bir fotoğraf ()
touring around #smtownatcoexartium with @svnnynight 오늘 투어의 #짝꿍#단짝#SUNNY A photo posted by STEPHANIE YOUNG (@xolovestephi) on