“HYBE” Superstar’s Spotify Stats Come Under Speculation Amid Recent Activity

Her global expansion is handled by the company.

Over the past few years, HYBE idols have been hit with criticism after the company has been accused of doing “Payola” on Spotify when it comes to stats.

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While HYBE works with some of the biggest idols in K-Pop, one of the most unexpected stars to be linked to the company is global sensation Tyla.

With her links to HYBE announced at the end of 2025, a recent post about the star has come under the same criticism as idols.

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Tyla | @tyla/Instagram

It was recently announced that HYBE established a new venture, NFO LLC, with Brandon Hixon and Colin Gayle, that would handle the global management of Tyla.

HYBE’s New Venture With Grammy-Winning Pop Star Sparks Strong Reactions

Recently, an account on Spotify stats revealed that Tyla’s song “Chanel” had over 1.1 million streams removed on Spotify.

When the post was shared, netizens linked the trend of Tyla suddenly losing streams after joining HYBE, especially due to the past accusations against the company and idols.

 

 

 

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