HYBE Accused Of Taking Advantage Of BTS’s Jin With Recent “2024 Olympics” Announcement
BTS‘s Jin might have only just been discharged from the military, but he is booked and busy. One of the major schedules the idol has is being a torch bearer for the upcoming 2024 Olympics in Paris to represent Korea.
Yet, HYBE‘s recent announcement has netizens thinking they’re taking advantage of Jin’s popularity.
Along with sending lightsticks to show support for Korean athletes, outlets revealed that HYBE would be sending content to the Korea House in Paris, which will be a public and ticketed space to explore things like K-Sports, K-Food, K-Pop, K-Art, and K-Tours of Korea.
It was revealed that HYBE will not only be sending “music videos and variety content from HYBE Labels artists, and will also display light sticks and official merchandise,” but also emphasize Jin’s role as the torchbearer at the event.
It was then shared that there would be a special celebration of Jin’s track “The Astronaut” with a chance for netizens to take pictures with a large doll of the character “Wootteo.”
When the information was released, although ARMYs were happy to see Wootteo be included in such a huge exhibition, they thought HYBE was capitalizing on the idol’s popularity to help promote other idols. In particular, as Jin is specifically involved in the Olympics, netizens thought HYBE was taking advantage of Jin.
and fuck hybe for using jin to promote the other artists https://t.co/YxEgYURkqj
— stacey ⁷ (@JkookJae) July 9, 2024
Wootteo’s inclusion is very good. But why is hybe sending video content of other hybe artists? Is this riding on SJs popularity? Promoting others on hos back?
— Hardyopia (@hardyopia) July 9, 2024
hybe using wootteo to promote groups we dont care about during the paris olympics when will our suffering end https://t.co/V6i0THAWct
— future ksj1 worshipper (@woojutteodori) July 9, 2024
Dont wanna be that person ,r they really going to promote others using him????Is hybe for real????? pic.twitter.com/1DTR2ng6M8
— ( ˘ ³˘)💜 BTS⁷ ʳᵖʷᵖ (@Lorahh6) July 9, 2024
hybe just can't help leeching from jin to promote others
— jin era (@92VOYAGER) July 9, 2024
Seokjin's participation in the Olympics gained so much attention that Hybe had to include everyone in it! Oh boy!😅 https://t.co/Nj33DpDZiV
— Just Jinnie •ᴗ•⁷ 💜¹¹ 👨🏻🚀 (@JustJin04) July 9, 2024
smth is up…..i dont wanna sound like a conspiracy theorist on main but just…..the fact hybe is producing a lightstick for team korea at the paris olympics whilst 🐹 is a torchbearer….smth is up
— Miriam FESTA⁷🎬 (⟭⟬ face🪞 ✨💜) (@hobiriam) July 9, 2024
You can read more about HYBE’s involvement with the Olympics below.
HYBE Will Produce Lightstick For Korea At The “2024 Paris Olympics”
