HYBE Using TXT And CORTIS To Promote BTS Triggers Heated Debate
BTS is set to release their new album ARIRANG on March 20, 2026, marking a major comeback under BigHit Music after years of individual activities and a lengthy hiatus due to military enlistment.
The global campaign, centered around the mysterious question “What is your love song?” displayed in cities like Seoul, New York, and London, has now seemingly been confirmed to be part of ARIRANG promotions.
Recently, BTS’s junior groups under BigHit Music and HYBE — TXT and CORTIS — were included in the campaign after sharing their own “love songs” on Instagram.
the members’ names on posters for the bts comeback ❤️
“yeonjun, what is your love song?”
– deja vu“soobin, what is your love song?”
– blue orangeade“beomgyu, what is your love song?”
– love language“taehyun, what is your love song?”
– i’ll see you there tomorrow… pic.twitter.com/LeWBohgLLI— 💬 (@translatingTXT) February 19, 2026
This move has sparked massive speculation online, as fans try to figure out what the two groups’ inclusion means.
Cortis membersʼ names on “what is your love song?” posters!
🦒 And I Love Her by The Beatles
🦅 Sure Thing by Miguel
🐢 Self Control by Frank Ocean
🦊 Good & Plenty by Alex Isley, Lucky Daye, and Masego
🐶 Live Forever by Oasis#CORTIS #코르티스 pic.twitter.com/j69VGHgcB9— 星星 (@zhaoyufancokr) February 19, 2026
Many are debating whether this signals possible collaborations in ARIRANG or if it’s simply a broader HYBE‑wide promotional strategy.
txt, cortis, namjoon, and tae have all shared their love songs so far. it seems like the bighit family is supporting each other. could this be a spoiler for an announcement? 👀 pic.twitter.com/Ev7vYuop7C
— ⊙⊝⊜ (@ameviil) February 19, 2026
However, not everyone is happy with the company using the younger groups for promotions. Fans of the juniors say they expect the same favor to be returned later for their comebacks as well.
gonna be annoyed if this is just promo and there isn’t promo done in the reverse later for txt https://t.co/I2lQRsAXFB
— “txt cb in april” -mie (@kamalfromtxt) February 19, 2026
BigHit Music faced heated backlash from fans earlier this month after it was revealed that all three boy groups are set to have comebacks within one month of each other.
Ultimately, fan theories fall into two camps: those expecting features in ARIRANG and those seeing it as a branding and support strategy across BigHit (and possibly HYBE) idols.
