Fans were excited to see iconic soloist HyunA return to the stage with her new mini album Nabillera.
But while fans were excited to see HyunA performing, they are raising concerns about how PNATION has handled the comeback of one of their most popular artists.
The first concern is that PNATION only officially announced HyunA’s comeback a little over a week before its release.
Although companies often experiment with the time between comeback announcements and releases, trying to maximize hype, fans believe that since they had been waiting for HyunA’s comeback for so long, the short period was unfair.
we are very disappointed in you,how do you treat the most successful artist in your company like that?only 6 days of pre order, bad promo, no photobook, photocard and where is the full album ?since 2020 and you never give it to her,HyunA deserves better @psy_oppa @OfficialPnation
— HyunA International (@hyuna_fb) July 14, 2022
Fans were also frustrated that, rather than the full album comeback they were expecting, Nabillera was another mini album with only five songs.
Nabillera has an incredible mix of songs, but fans felt cheated because HyunA had been excitedly talking about a full-length album. Not only were fans looking forward to it, but they think HyunA was probably upset that she had to release a mini album instead. And given HyunA’s excitement about a full album, fans assume that PNATION made the decision.
hyuna wouldn’t have said anything if she knew things would turn out like this. she’s been talking about a full album since signing to pnation. this was the first time it seemed like a sure thing and she has been snubbed AGAIN
— 다니 🦋♡ (@jjunmyoen) July 14, 2022
To add insult to injury, fans are frustrated that, after just releasing Nabillera two days ago, HyunA is allegedly in her last week of promotions for her album.
I really don't understand PNation, they announced this HyunA comeback in less than 10 days, even though it's a mini album and now they say that this will be the last week of promotion ???
— HyunA International (@hyuna_fb) July 22, 2022
Although frustrated, some fans point out that HyunA’s promotions may be short to prioritize her health…
babe/lip&hip promo flashbacks…. But this time it’s way worse 🙂 unless it’s related to Hyuna’s health, i don’t think they can excuse themselves https://t.co/6yj2bqyrIm
— 𝙹 𝚕𝚘𝚟𝚎𝚜 𝙷. back to my intense I/R brainrot (@thmoonisnlovewu) July 22, 2022
Or, hopefully, to allow her to focus on a bigger upcoming schedule.
Like if she’s not getting ready for a global tour i don’t get it… I don’t get it at all. https://t.co/Ml6UT5liJB
— Mæriano #WeBelieveInApril (@marianomruizdi1) July 22, 2022
Although many fans are extremely displeased with HyunA’s promotions, especially given her incredible fanbase, talent, and experience…
i really hate the way PNation promoted this HyunA comeback ….
— HyunA International (@hyuna_fb) July 21, 2022
Some fans are actually grateful to PNATION for PSY‘s support of HyunA by allowing her creative freedom and even showing up to her music video filming.
In a couple of hours, HyunA’s mini album will be released. It may not be everyone’s cup of tea, but for both HyunA and me, everything, including the track, choreo, and MV, it’s perfect!! Let us introduce to you the 2022 summer anthem. The choreo this time… man, the choreo is…
–@42psy24 promoting HyunA’s comeback on his Instagram
I’ve seen a lot of people trash talking about P*s’y not promoting her as she deserved!
But find me a CEO in this industry who supports whatever path artists want to take to the point that he’s on every MV set. That’s a proof he cares where I bet you that 100% of others CEO don’t! https://t.co/UNCyVI0UTY
— ☁️🌷 Adeline 🌷☁️ 💗 Aisha and Lia Day 💝 (@AdelineOulala) July 20, 2022
I’m so happy she has someone like him to let her be HERSELF https://t.co/RuSgrWhgHh
— sadie⁷ ⑰ (@palrangghae) July 20, 2022
But other fans point out that the amount of promotion PSY received for his comeback is too extreme of a difference from what PNATION’s other talented artists are receiving.
No actually let’s talk about it. Psy got a full album with a HUGE rollout before hand. There was an announcement and reveal and teaser and behind clip posted for EVERY. SINGLE. TRACK. NO OTHER ARTIST UNDER PNATION HAS EVER GOTTEN THAT.
— 🝮 容: aryj in the geekyland stripclub ❖ 🦋 (@whee_inthabank) July 14, 2022
At this time, neither HyunA nor PNATION have responded to fans’ concerns.
You can watch “Nabillera” here.